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Permission based email programs, also known as opt-in email marketing, are the future of email marketing. Permission based email is essential in establishing customer loyalty and increasing customer lifetime value. Permission based email simply means that the recipient clearly and specifically grants permission for email marketing messages. Because we recognize that every company has unique email marketing needs, we help you harness the power of permission-based email to target your exact customer. Though a constant challenge, capturing email addresses through regular web, phone, mail and in-person customer interactions is an effective way to grow an opt-in email marketing program.


Basic E-Mail Marketing 10k -

Plan Features
Send high volume HTML/ text emails and manage email marketing campaign on demand.
Send up to 10,000 e-mails / subscribers per month

Standard E-Mail Marketing 20k -

Plan Features
Send high volume HTML/ text emails and manage email marketing campaign on demand.
Send up to 20,000 e-mails / subscribers per month

Pro E-Mail Marketing 30k

Plan Features
Send high volume HTML/ text emails and manage email marketing campaign on demand.
Send up to 30,000 e-mails / subscribers per month



Email marketing is, as the name suggests, the use of email in marketing communications.

What sort of email?
In its broadest sense, the term covers every email you ever send to a customer, potential customer or public venue. In general, though, it's used to refer to:

o Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
o Sending emails designed to encourage customer loyalty and enhance the customer relationship
o Placing your marketing messages or advertisements in emails sent by other people

You can think of these three main forms of email marketing as the electronic equivalent of:

Direct mail
o Sending people a print newsletter
o Placing advertisements in subscription magazines and newspapers
o There is, however, one extremely important difference - the issue of permission

Why is email marketing so popular?
Email marketing is so popular because:

o sending email is much cheaper than most other forms of communication
o email lets you deliver your message to the people (unlike a website, where the people have to come to your message)
o email marketing has proven very successful for those who do it right

Let's briefly review the three types of email marketing:

1. Direct email
Direct email involves sending a promotional message in the form of an email. It might be an announcement of a special offer, for example. Just as you might have a list of customer or prospect postal addresses to send your promotions too, so you can collect a list of customer or prospect email addresses.

You can also rent lists of email addresses from service companies. They'll let you send your message to their own address lists. These services can usually let you target your message according to, for example, the interests or geographical location of the owners of the email address.


2. Retention email
Instead of promotional email designed only to encourage the recipient to take action (buy something, sign-up for something, etc.), you might send out retention emails.

These usually take the form of regular emails known as newsletters. A newsletter may carry promotional messages or advertisements, but will aim at developing a long-term impact on the readers. It should provide the readers with value, which means more than just sales messages. It should contain information which informs, entertains or otherwise benefits the readers.


3. Advertising in other people's emails
Instead of producing your own newsletter, you can find newsletters published by others and pay them to put your advertisement in the emails they send their subscribers. Indeed, there are many email newsletters that are created for just this purpose - to sell advertising space to others.


A must: Permission Based Email Marketing
A permission email is an email for which prior permission have been taken. In other words it's a solicited mail that the recipient has requested.

Provide an opt-out option in all of your emails sent and make sure that they are functional. A customer who has decided to opt out can be asked for a feedback on the reason for opting out, in order to analyze the email campaign.

Permission based email marketing is fast becoming the most acceptable form of email based marketing. As new and strict laws are passed against spam, more and more companies are likely to follow this trend. So this seems to be a ripe time to start off your permission email marketing campaign.

Interested in Permission Based Email Marketing? Please click here to order or Contact us for more information.
 


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